Inspire your audience to want what you have.
Show the color, fit, and real-life transformation in a way that helps viewers imagine finding their own look at Hapa Kristin Melrose.
Creator Program 2.0Content Guideline · 2026
2026 Hapa Kristin Creator Program 2.0
Create the kind of content only you can make: a connected journey from colored contacts to personalized K-beauty, told in the voice your audience already trusts.
See the full journeyWHAT YOU RECEIVE
A full set of experiences to create from.
Your core three-visit program includes a total estimated value of $1,090.
| Professional eye care | Eye exam with dry-eye screening | $175 |
|---|---|---|
| Professional eye care | Personalized contact lens fitting | $75 |
| Colored contacts | Four packs of Hapa Kristin colored contacts | $140 |
| K-beauty | First AI skin analysis | $50 |
| K-beauty | Aesthetic product experience | $200 |
| K-beauty | Personalized seven-brand home routine | $200 |
| Follow-up | Second AI skin analysis | $50 |
| Follow-up | Selected partner brand products | $200 |
Core program$1,090 value
WHY WE’RE CREATING
Two goals, Every piece of your content should serve at least one of the following.
Introduce brands people will care about.
Bring seven curated K-beauty partners into your own story, then go deeper on the products that genuinely connect to your experience.
MEET THE BRANDS
Meet the partners behind your K-beauty journey.
AXIS-Y 
BYUR 
Dear, Klairs 
Hapa Kristin+ 
JOODOC 
ROUND LAB 
VT COSMETICS
YOUR JOURNEY
One connected story, built across three visits.
Your eye exam and first skin analysis may happen in a different order based on scheduling. The story stays the same.
Colored Contacts
Eye exam · Dry-eye care · Colored contact fitting
Find the colored contacts that fit you, show how they look in real life, and give your audience a reason to visit Melrose.
Video requirementsYour K-Beauty Routine
AI skin analysis - Seven partnered brands
Start with your own skin data, meet all seven brands, and focus your story on the products that feel most relevant to you.
Video requirementsThe Follow-Up Story
One selected partnered brand
Show your before-and-after results, then go deeper on one partner brand assigned by Hapa Kristin.
Video requirementsAll three required videos must be posted to be considered for the Korea Trip.
Required for consideration · Selection is not guaranteedCREATIVE FREEDOM
“You know your audience best. Use the format, storytelling style, pacing, and creative approach that work naturally on your own channel.”
We set the minimum requirements. You decide the hook, the order, the pacing, and the point of view. If every creator makes the same video, we missed the point.
THE THREE REQUIRED VIDEOS
Keep these essentials. Make everything else yours.
Every required video must include@hapakristin#hapacreators2026Missing either one will not qualify for the scoring system.
Video 01
Make your followers want your colored contacts.
Show the real-life look and the Hapa Kristin fitting experience.
Name the exact contacts you wore.
Show the colored contacts clearly while wearing them.
Mention your professional eye exam or personalized fitting.
Tag the Hapa Kristin Melrose location.
If you mention regulatory status, use only the exact FDA-cleared wording provided by Hapa Kristin.
You may name Hapa Kristin’s official model, Jang Wonyoung, and use company-provided model images when it fits naturally. Never connect her to a specific colored contact style unless Hapa Kristin confirms it.
Video 02
Show the full routine. Focus on what matters.
Introduce all seven partner brands through your personalized K-beauty experience.
Show at least one first-scan skin metric you are comfortable sharing.
Show all seven brands included in your personalized routine.
Display or tag all seven official brand accounts accurately.
Go deeper on the one or two products most relevant to your results and experience.
Tag the Hapa Kristin Melrose location.
All seven brands need to appear, but you do not need to review every product equally. Exact required handles will be provided by the Creator Team before this visit.
Video 03
Tell the honest follow-up.
Show your before-and-after skin analysis, then deeply review one partner brand assigned by Hapa Kristin.
Show real results between your first and second skin analyses.
Tag and mention the selected partner brand and its products.
Capture yourself using the selected products.
Share your experience with the product and why you love it.
Your skin result doesn’t have to magically improve between your first and second visit. We value authenticity more than a perfect before and after.
OPTIONAL BRAND VIDEOS
Each original video can move your score.
| Automatic measure | Points |
|---|---|
| Valid video count | 50 |
| Total views | 35 |
| Engagement rate | 15 |
| Total | 100 |
| Creator | Valid videos | Video points | Total views | View points | Engagement | Engagement points | Total |
|---|---|---|---|---|---|---|---|
| A | 10 | 50.0 | 1,200,000 | 23.3 | 4.0% | 5.0 | 78.3 |
| B | 8 | 40.0 | 1,800,000 | 35.0 | 3.0% | 0.0 | 75.0 |
| C | 6 | 30.0 | 900,000 | 11.7 | 7.0% | 10.0 | 51.7 |
| D | 3 | 15.0 | 400,000 | 0.0 | 8.0% | 15.0 | 30.0 |
THE “DON’TS”
What we’d like for you to avoid.
These violations may result in a creator being eliminated from the brand trip opportunity.
- 01
Do not say “FDA-approved.” Use only exact FDA-cleared wording supplied by Hapa Kristin.
- 02
Do not make unsupported “first,” “only,” “safest,” or superiority claims.
- 03
Do not share an aesthetician’s personal background, résumé, celebrity clients, or professional history.
- 04
Do not claim a product can cure, heal, treat, or guarantee medical results.
- 05
Do not say one product directly caused a change in your AI skin score.
- 06
Do not frame the program as a free haul or focus on the retail value of gifted items.
CLEAR, HONEST LANGUAGE
“This product was part of my personalized three-week routine.”
“Here is how my second scan compared with my first scan.”
“This is my personal experience; results may vary.”
“Gifted by Hapa Kristin” or clear #gifted must appear in the video and caption. Use #ad only for paid or separately compensated content.
CONTENT USAGE
Your post is not an automatic ad license.
Paid media usage
Not included.
Any paid advertising, whitelisting, boosting, or paid reposting will be discussed separately and requires a written paid agreement with the creator.
BEFORE YOUR FIRST VISIT
We’ll send the details you need to take action.
The Creator Team will share the confirmed operating details directly.
Schedule
Booking instructions and rescheduling contact
Shared before your first visitPost
Post within 14 days after each visit
Failure to post within the required timeline may result in removal from the program.No archives
Keep each post live for at least 6 months
Failure to keep the post active until the program concludes will result in removal from the program.Tag
Official partner brand account: [handle to be confirmed]
Shared before your first visitAsk
Creator Team contact for content or product questions
Shared before your first visit